About Mr Loonie

Mr. Loonie helps Canadians get more from everyday money choices. We start with credit cards and show the math behind every number, so you can check it yourself.

That’s him in the green vest. He wears the coin as a pin and reads the fine print, which is most of the job.

Why we built it

Most card sites tell you which card is best and keep the reasons to themselves. We wanted a site that shows its work: what a card costs each year, what it earns on the way you actually spend, and where each fact came from.

Mr. Loonie is run by ten24 Media Inc., an independent publisher in Edmonton, Alberta. Credit cards come first. Money transfer services are next.

How we work

• We show our math. Every card page lists the budgets, point values and fees behind its numbers, so you can check them yourself.
• We say what we’ve checked. Card details come from the issuers and change often. Each card page shows when a section was last checked with the issuer, or tells you it hasn’t been checked yet.
• Rankings are math only. Lists are sorted by what a card is worth for your spending. A paid spot is labelled Sponsored and never changes the order.
• Scores come from published reviews. The Expert Score combines what independent reviewers say about a card. See how we score cards.

How we make money

Some links to card issuers are affiliate links. If you apply through one and you’re approved, we may earn a commission at no cost to you. It never changes a score or a ranking. Read how we make money.

Common questions